Initiated and spearheaded a social media campaign for Talbert House’s New Beginnings for New Fathers program, a federally funded program in Cincinnati, Ohio. The strategy included the creation of a website with a lead capture form, content creation, display advertising, search engine optimization, and website conversion. The target audience was young and expectant fathers between the ages of 16-25 years. With the target audience in mind, my team and I created engaging content (graphics, quotes and videos advertisements, video testimonials) for Facebook, Twitter, and Instagram.
To date, the number of participants in the program has increased from five to more than 30 registrants per month.
Developed and managed social media strategy
Conceptualize lead capture page | Managed the development process | Search engine optimization (SEO)
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